Using Your Newsletter as a Marketing Tool
January 26th, 2008
Fred's Used Websites ...on e-newsletters
January 2008
E-newsletters have become a reasonable, economical way to share information between providers and their clients. Whether you work in commodities or services, e-newsletters allow you to communicate directly to your client base.
Furthermore, as your clients come to appreciate the information in your e-newsletters, they have to option of forwarding the e-newsletter to people they think would want to read it. This is a solid opportunity to exponentially broaden your client base.
The recipient has an opportunity to opt out of receiving the e-newsletter. And your client knows you will adhere to a stated privacy policy and keep the forwarded addresses free from SPAM.
Whether you are updating your clients as to advances in technology or new product release, or merely listing upcoming events and sales, this trust is paramount for you to be able to grow your client base and expand your business.
You can insert 
photos (.jpg) or animated.gif's like this winking coin, 
change font, color, bold or italic, or size, and make your e-newsletter interesting. There is also an option that allows you to see how the e-newsletter looks in plain text. This is essential since many people simply set their mailers to accept only plain font, and automatically filter out all the cool font changes and text enhancements you so carefully added to make your e-newsletter interesting.
User friendly is as important as visually appealing when you are working with e-newsletters.
Here are some practical tips about writing an e-newsletter.
1. Write the original text in notepad or as a Word document, then cut and past the text. That way you will never loose your text if the system times out.
2. Be certain there is enough white space around the text. Keep paragraphs short so the text can be scanned for information quickly. Use bullets or numbered lists to organize information; an uneven number is better than an even number in a list, and 3-5 is a good number of facts to list. Using bullets and numbers helps the reader's eye glide easily down the page.
3. Be certain to use each e-newsletter as a branding opportunity.
- Use your logo!
- List your URL!
- List contact information clearly!
Here are some ideas to make your e-newsletters more interesting:
Make major announcements, releases, and offers through the e-newsletter first.
Have drawings, or "look who is in the news" to make people look for themselves
Run specials available only to those who "saw it in the e-newsletter."
You know if your clients appreciate humor or technology, cutting edge or practical applications. Make sure you tailor your e-newsletter to the audience who will read it, and always give them credit for being smart and well-informed.
Have fun with your e-newsletter, and your clients will be waiting for each installment.
Do not hesitate to contact us if we may be of service to you!
Regards,
Fred's Used Websites
970-663-4184
Fred's Used Websites ...on e-newsletters
January 2008
E-newsletters have become a reasonable, economical way to share information between providers and their clients. Whether you work in commodities or services, e-newsletters allow you to communicate directly to your client base.
Furthermore, as your clients come to appreciate the information in your e-newsletters, they have to option of forwarding the e-newsletter to people they think would want to read it. This is a solid opportunity to exponentially broaden your client base.
The recipient has an opportunity to opt out of receiving the e-newsletter. And your client knows you will adhere to a stated privacy policy and keep the forwarded addresses free from SPAM.
Whether you are updating your clients as to advances in technology or new product release, or merely listing upcoming events and sales, this trust is paramount for you to be able to grow your client base and expand your business.
You can insert photos, change font, color, or size, and make your e-newsletter interesting. There is also an option that allows you to see how the e-newsletter looks in plain text. This is essential since many people simply set their mailers to accept only plain font, and automatically filter out all the cool font changes and text enhancements you so carefully added to make your e-newsletter interesting.
User friendly is as important as visually appealing when you are working with e-newsletters.
Here are some practical tips about writing an e-newsletter.
1. Write the original text in notepad or as a Word document, then cut and past the text. That way you will never loose your text if the system times out.
2. Be certain there is enough white space around the text. Keep paragraphs short so the text can be scanned for information quickly. Use bullets or numbered lists to organize information; an uneven number is better than an even number in a list, and 3-5 is a good number of facts to list. Using bullets and numbers helps the reader's eye glide easily down the page.
3. Be certain to use each e-newsletter as a branding opportunity.
- Use your logo!
- List your URL!
- List contact information clearly!
Here are some ideas to make your e-newsletters more interesting:
Make major announcements, releases, and offers through the e-newsletter first.
Have drawings, or "look who is in the news" to make people look for themselves
Run specials available only to those who "saw it in the e-newsletter."
You know if your clients appreciate humor or technology, cutting edge or practical applications. Make sure you tailor your e-newsletter to the audience who will read it, and always give them credit for being smart and well-informed.
Have fun with your e-newsletter, and your clients will be waiting for each installment.
Do not hesitate to contact us if we may be of service to you!
Regards,
Fred's Used Websites
970-663-4184